AD7-E601 Free Certification Exam Easy to Download PDF Format 2023 [Q10-Q30]

NO.10 A customer brings in their data from CRM and Data Lake sources daily through Adobe Experience Platform Sources. Which Segmentation(s) evaluation is allowed?

Batch Evaluation

Streaming Evaluation

Batch and Streaming Evaluation

NO.11 A company wants to create a new segment of current customers to advertise to them through Google’s Display Network to encourage them to download an exclusive white paper. The company wants to limit this segment to only include customers after they have watched one video from the company’s gated knowledge center, and who have contracts that expire in 3 months.
The company has mar-tech tools and services with which they track and communicate with clients:
* Adobe Analytics
* Adobe Experience Platform
* Adobe Campaign Standard
* Adobe Experience Manager
* CRM
* Google Adwords Account
Which steps should the company take to advertise?

Onboard the CRM data into the AEP dataset
Create a segment in Analytics that matches the business requirements and send to AEP dataset Share the segment with Google Adwords

Onboard the CRM data Into the AEP dataset
Create a segment in AEP-CDP that matches the business requirements
Share the segment with Google Adwords

Onboard the CRM data into Adobe Analytics
Create a segment in AEP-CDP that matches the business requirements
Share the segment with Google Adwords

NO.12 A customer wants to send out a personalized monthly reminder email to all customers that have opted in to tell them about the monthly specials.
Which attributes should be sent to the destination?

Email Address
Email Opt In Flag

Email Address
Name

Email Opt In Flag
Name

NO.13 What must be defined for a destination to connect policies with data labels to enable data usage enforcement for that destination?

Marketing actions

Governance policy

Sensitive data labels

NO.14 A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization’s App, website, or in-store.
The marketer has the following data sources available to be imported:
* Member Hub
* Digital Order Line (DOL)
* Brick Mortar Order Line (BMOL)
* Clickstream
How should the Experience Platform be set up?

1. Bring in member profile data from Member Hub into AEP
2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) – From DOL.
BMOL, and Clickstream
3. Create segments in AEP based on channel – App, website, or in-store for customers who have made purchases in the last 2 months
4. Send audiences to Facebook via s3 destination exports

1. Bring in member profile information from Clickstream into AEP
2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) – From DOL, BMOL
3. Create segments in AEP based on channel – App. website, or in-store for customers who have not made purchases in the last 2 months
4. Send audiences to Facebook via s3 destination exports

1. Bring in member profile data from Member Hub into AEP
2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) – From DOL, BMOL, and Clickstream
3. Create segments in AEP based on channel – App, website, or in-store for customers who have made purchases in the last 2 months
4. Send audiences to Facebook

1. Bring in member profile information from Clickstream into AEP
2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) – From DOL, BMOL
3. Create segments in AEP based on channel – App. website, or in-store for customers who have not made purchases in the last 2 months
4. Send audiences to Facebook

NO.15 A B2B company wants to send out an email or text invitation to their exclusive new product webinar to current clients who have viewed their new products web page within their customer only portal and have opted into receiving communications.
Which data fields should be sent to the destination?

Name
Mobile Phone Number
Opt In Flag for Texts

Name
Email Address
Opt In Flag for Emails

Name
Email Address
New Product Page Viewed Flag

Name
Mobile Phone Number
Email Address

NO.16 The Profile is set up with the following attributes:
* EmaiLaddress
* firstName
* lastName
* CRM_id
Some customers do not provide email addresses, and some addresses may be duplicate with different CRM id’s. The client wants a file to be sent to Email provider so that customers can be sent a promotional email.
Which option should the engineer choose to make sure that only a single record per email address is sent?

Set up deduplication by the composite key EmaiLaddress + lastName and mark it as Mandatory

Set up deduplication by the composite key EmaiLaddress + firstName

Set up deduplication by the key EmaiLaddress and mark it as Mandatory

Set up deduplication by the composite key EmaiLaddress + CRMJd and mark It as Mandatory

NO.17 After mapping a segment to an external destination, the user notices in the dataflow run tab that some of the identities have been excluded.
What are two things that could cause this issue? (Choose two.)

Some identities were not recognized by the destination

Some identities were missing attributes

Some identities were not enabled for activation

Some identities were not meeting consent policies

NO.18 A company is collecting data where the source data is not automatically hashed. According to data privacy policies, the data must be hashed to all destinations when exporting any data.
What must the engineer select to correctly send the data?

Apply Transformation

Enable Hashing

Transform Data

NO.19 A real-time CDP Email destination requires a hashed email address as part of the File export. The Profile is set up with an email address in plaintext.
Which selection should the engineer choose to set up the destination?

Apply transformation

Pre encrypt data

Map to Email

NO.20 An engineer is scheduling a destination export for email marketing and cloud storage destinations. The customer wants to make sure unique profiles are sent over and primary identifiers are included.
What should the engineer do during configuration?

In the select attribute page:
* Check the mandatory key across the Unique identifier attribute
* Check the Deduplication Key across the Profile attributes

While Creating the schedule:
* Check the mandatory key across the Unique identifier attribute
* Check the Deduplication Key across the Profile attributes

In the select attribute page:
* Check the mandatory key across all attributes in the create schedule page:
* Check the Deduplication Key across the Profile attributes

As part of Account setup process:
* Select the deduplicate option for export using Unique identifier

NO.21 A credit union wants to create a segment based on all customers who currently have a home loan with the credit union, pay through auto pay, and have logged in within the last 2 weeks but do not have a credit card issued through the credit union.
Which criteria does the engineer need to create this segment?

* Customer exists within the client dataset
* Customer has logged in within the last 30 days
* Customer has a home loan with the credit union
* Customer has auto pay set up for paying the home loan
* Customer acquired a credit card in the last 30 days

* Customer exists within the client dataset
* Customer has logged in within the last 30 days
* Customer has a home loan with the credit union
* Customer pays by check for their home loan
* Customer acquired a credit card in the last 30 days

* Customer exists within the client dataset
* Customer has logged in within the last 14 days
* Customer has a home loan with the credit union
* Customer has auto pay set up for paying the home loan
* Customer has not acquired a credit card

* Customer exists within the client dataset
* Customer has logged in within the last 14 days
* Customer has a home loan with the credit union
* Customer pays by check for their home loan
* Customer has not acquired a credit card

NO.22 A user wants to use the AEP Ul to create an audience that includes customers who have an email address, are from the same country, and are interested in painting or drawing.
What should the user do?

Drag and drop email address and country attributes using ‘AND’ logic and create a container for painting and drawing and change the logic of that container to “OR”

Drag and drop all attributes and use “AND” logic for all attributes

Drag and drop painting and drawing attributes using ‘AND- logic and create a container for email address and country and change the logic of ° that container to “AND”

Drag and drop all attributes and use “OR” logic for all attributes

NO.23 Which structure allows the engineer to apply usage labels to attributes?

Schema

Dataset

Field groups