QUESTION 14
A decisioning architect wants to use the customer properties income and age in a Filter component. Which decision component is required to enable access to these properties?

QUESTION 15
A financial institution has created a new policy that states the company will not send more than 500 emails per day. Which option allows you to implement the requirement?

QUESTION 16
U+ Bank has decided to use the Pega Customer Decision Hub, M to recommend more relevant banner ads to its customers when they visit the personal portal. Select each placement type on the left and drag it to the correct requirement on the right.

QUESTION 17
U+ Bank implemented a customer journey for its customers. The journey consists of three stages. The first stage raises awareness about available products, the second stage presents available offers, and in the last stage, customers can talk to an advisor to get a personalized quote. The bank wants to actively increase offers promotion over time.
What action does the bank need to take to achieve this business requirement?

QUESTION 18
U+ Bank wants to send promotional emails related to credit card offers to their qualified customers. The business intends to use the same action flow template with the desired flow pattern for all the credit card actions.
What do you configure to implement this requirement?

QUESTION 19
A bank has been running traditional marketing campaigns for many years. One such campaign sends an offer email to qualified customers on day one. On day five, the bank presents a similar offer if the first email is ignored.
If you re-implement this requirement by using the always-on outbound customer engagement paradigm, how do you approach this scenario?

QUESTION 20
MyCo, a telecom company, notices that when customers call to check on bill status, 80% of the time, they received the wrong offer promotion, leading to customer dissatisfaction. The company decides to boost customers’ needs in the prioritization formula, to improve sales in the current quarter.
Which arbitration factor do you configure to implement the requirement?

QUESTION 21
U+ Bank presents various credit card offers to its customers on its website. The bank uses AI to prioritize the offers according to customer behavior. With the introduction of the Gold credit card offer, the offer click-through propensity decreased to 0.42.
What does the decrease in the propensity value most likely indicate?

QUESTION 22
U+ Bank’s marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want to show offers on a customer’s account page if the customer has already received three home loan offers in the last two weeks.
What do you need to define to implement the business requirement?

QUESTION 23
U+ Bank, a retail bank, has recently implemented a project in which qualified customers see mortgage offers when they log in to the web self-service portal.
Currently, only the customers who satisfy the following engagement policy conditions receive the Fifteen-year fixed-rate mortgage offer:

The bank decides to make two changes:
1. Update the suitability condition for the Fifteen-year fixed-rate mortgage offer.
2. Introduce a new offer , Twenty-year fixed-rate mortgage.
The following table shows the new engagement policy conditions for both mortgage offers:

What is the best practice to fulfill this change management requirement in the Business Operations Environment?

QUESTION 24
MyCo, a telecom company, recently introduced a new mobile handset offer, MyFone 14 Pro, for its premium customers. As the bank has financial targets to meet, the business decides to boost the MyFone 14 Pro offer.
As a decisioning architect, how can you ensure that the MyFone 14 Pro offer is prioritized over other offers?

QUESTION 25
U+ Bank decides to introduce a credit cards group by leveraging the Next-Best-Action capability of Pega Customer Decision Hub™. The bank wants to present the credit card offers through inbound and outbound channels based on the following criteria:
1. Customers must be above the age of 18 to qualify for credit card offers.
2. The site offers credit cards only if customers do not explicitly opt-out of any direct marketing for credit cards.
3. The Platinum Card, one of the credit card offers, is suitable for customers with debt-to-income ratio < 45.
As a decisioning architect, how do you implement this requirement? In the Answer Area, select the correct engagement policy for each criterion.

QUESTION 26
As a decisioning architect, you are setting up the action hierarchy for MyCo. Select the correct action hierarchy level for each of the hierarchy items identified.

QUESTION 27
U+ Bank, a retail bank, has purchased Pega Customer Decision Hub. The bank currently uses an external tool to design email content and a third-party email service provider to send emails to its customers.
As a decisioning architect, how do you recommend the bank implements this requirement?

QUESTION 28
U+ Bank, a retail bank, has purchased Pega Customer Decision Hub. The bank currently uses an external tool to design email content and a third-party email service provider to send emails to its customers.
As a decisioning architect, how do you recommend the bank implements this requirement?

QUESTION 29
Which of the following reasons explains why a customer might receive an action that they already accepted?

QUESTION 30
MyCo, a mobile company, uses Pega Customer Decision Hub™ to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.

The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning architect, what must you do to present offers from the two groups?

QUESTION 31
U+ Bank, a retail bank, has recently implemented a project in which credit card offers are presented to qualified customers when they log in to the web self-service portal. The bank added engagement policy conditions to show the offers based on the bank’s requirements.
In the Answer Area, select the correct engagement policy for each condition.

QUESTION 32
U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning architect, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision Hub™.
Using the decision table, which label is returned for a customer with a credit score of 240 and an average balance 35000?

QUESTION 33
MyCo, a telecom company, developed a new data plan group to suit the needs of its customers. The following table lists the three data plan actions and the criteria that customers must satisfy to qualify for the offer:

QUESTION 34
U+ Bank wants to use Pega Customer Decision Hub™ to show the Reward Card offer on its website to the qualified customers. In preparation, the action, the treatment, and the real-time container are already created. As a decisioning architect, you need to verify the configurations in the Channel tab of the Next-Best-Action Designer to enable the website to communicate with Pega Customer Decision Hub.
To achieve this requirement, which two tasks do you ensure are complete in the Channel tab of the Next-Best-Action Designer? (Choose Two)

QUESTION 35
U+ Bank, a retail bank, introduced a new mortgage refinance offer in the eastern region of the country. They want to advertise this offer on their website by using a banner, targeting the customers who live in that area.
What do you configure in Next-Best-Action Designer to implement this requirement?

QUESTION 36
U+ Bank, a retail bank, is currently presenting a cashback offer on its website.
Currently, only the customers who satisfy the following engagement policy conditions receive the cashback offer:

While continuing cross-selling on the web, the bank now wants to present the cashback offer through a new channel, SMS. The bank also wants to update the suitability condition by lowering the threshold of the debt-to-income ratio from 48 to 45.
As a business user, what are the two tasks that you define to update the cashback offer? (Choose Two)