[Mar-2024] Facebook 410-101 DUMPS WITH REAL EXAM QUESTIONS [Q17-Q40]

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[Mar-2024] Facebook 410-101 DUMPS WITH REAL EXAM QUESTIONS

2024 New TestKingFree 410-101 PDF Recently Updated Questions

Facebook 410-101 exam is intended for media buying professionals who have a good understanding of Facebook’s advertising platform and are looking to take their skills to the next level. 410-101 exam is a great way to demonstrate your expertise and add credibility to your resume. By passing the exam, you will earn the Facebook Certified Media Buying Professional credential, which is recognized by employers and clients around the world.

NEW QUESTION 17
You have been running an offer for the past 30 days with a CTR of 5.6%; however, after 45 days, the frequency has increased to 4.36 and results have dropped dramatically.
Your conversion cost has increased by 34% in the past week.
What efforts do you make to change results?
Select all that apply.
Choose ALL answers that apply.

Change the bid from automatic to manual.

Change the audience to a new one.

Refresh the image or video you are using to a new one.

Change the placement of the ads.

NEW QUESTION 18
Your commercial bank just released a television commercial to explain how easy it is to replace your debit card. They’ve want to launch the same video content used in TV on their Facebook to increase brand awareness.
What are two recommendations you made your client before launching the video content on Facebook mobile-friendly environment?
Choose ALL answers that apply.

Shortened the video

Change the aspect ratio to square to increase visibility in the feed environment

Add text to convey the message without sound

Move the initial branding mention towards end of video

Only use Instagram placement for the video ad

NEW QUESTION 19
The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in “rock” for 1 month with multiple ads prior to the concert. You have video and image content as creative.
What are some of the recommendations you make for running these ads?
Select all that apply.
Choose ALL answers that apply.

You should use reach and frequency buying option and set frequency between 1-2 per week.

You should use reach and frequency buying option and set frequency between 5-6 per week.

You should use auction buying option and set frequency between 1-2 per week.

You should build a custom audience based on people interested in rock.

You should build a core audience based on people interested in rock related topics.

NEW QUESTION 20
What are some advantages for Facebook Pixel?
(Select all that apply)
Choose ALL answers that apply.

Track cross-device conversions.

Show to the right people, at the right moment, on the right devices.

Build Core Audiences based on website visitors.

Build audiences based on users who have installed your app.

Unlock additional advertising tools within Facebook.

Evaluate your ROAS.

NEW QUESTION 21
What are the requirements for a business to open a “Shop” on their Fan Page?
(Select 4 that apply)
Choose ALL answers that apply.

Sell physical items

Agree with Facebook’s merchant terms

Have an ad account

Link to valid bank account

Have a TIN

NEW QUESTION 22
Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.
They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:
Weight loss
Health
Mom
You’ve already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.
Which pixel event do you install on the blog?
Choose only ONE best answer.

Generate Lead

Complete Registration

View Content

NEW QUESTION 23
Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.
What manual placement should you select for the campaign?
Select two of the following options:
Choose ALL answers that apply.

Facebook

Audience Network

Instagram

Facebook and Audience Network

NEW QUESTION 24
Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.
Below are the specifications:
– They will initially launch only for Android devices.
– The app does not work with Tablets.
– The app is geared towards younger generation below 25 years.
What targeting options would you select to reach your niche market when creating a core/saved audience?
Select all that apply.
Choose ALL answers that apply.

Mobile Device User – focused on Android

Age with max 25 years

Gender Male

Countries India + Colombia

App Store Region

Interests: Gamers

NEW QUESTION 25
You are running conversion ads to an inexpensive $0.99 mobile phone app.
You’ve been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply.
Choose ALL answers that apply.

There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.

You should set up a 1 day after view and 7 days after a click attribution window.

You should set up a 1 day after a click attribution window.

You should set up a 1 day after a view and 1 day after a click attribution window.

NEW QUESTION 26
Two ad sets within your brand campaign are not responding well.
The campaign has the following details:
* Objective: Run a triple-play message strategy to drive brand association, sales awareness, and product conversion to a specific offer.
* Target: 34-55 Male Executives.
* Asset: 5 images that will be delivered sequentially.
* Ad Type: Auction on Instagram.
What change should you make for the campaign to deliver the objective?
Select all that apply.
Choose ALL answers that apply.

You should change the ad type to sequential messaging.

You should change the placement to include Facebook.

You should change the target market to females.

You should change the bidding to reach and frequency.

NEW QUESTION 27
You’ve run a campaign to promote a new book with multiple ads; however, one of the ads was not approved.
The book is targeted for teens ages 14-18. You sit down with your community manager and realize the ad had a title of “Books for 14-18 Teens.” What do you tell your community manager?
Choose only ONE best answer.

To appeal the ad and try to run it again.

That the title is not acceptable according to Facebook Ad Terms as it implies that you know the users’ age.

You should change the image of the ad and re-launch it.

NEW QUESTION 28
You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client’s Product Catalog.
What can you do to fix this issue?
(Select three that apply)
Choose ALL answers that apply.

Go to your Business Manager and associated your pixel with the Product Catalog.

Install the Facebook pixel helper and make sure your pixel is detected

Go to the Product Catalog Preference API and troubleshoot your pixel

Create a new Facebook pixel and install the new pixel on your site

You need to run dynamic ads for the pixel to detect your Product Catalog

NEW QUESTION 29
What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.

Traffic

Lead Generation

Messages

Store Visits

App Installs

Page Likes

NEW QUESTION 30
You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run?
Choose only ONE best answer.

You should run conversion ads targeted at women only.

You should run traffic ads targeted at the entire customer database.

You should run interaction posts to bring awareness to the new customer base.

You should run traffic ads to the customer base but focused on female users.

NEW QUESTION 31
Which of the following categories can be blocked on In-Stream Video ads?
Select 3 that apply.
Choose ALL answers that apply.

Dating

Mature

Tragedy and conflict

Debatable social issues

Gambling

NEW QUESTION 32
You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.

Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)

Uses the ContentView event, so it’s available as part of the Facebook pixel base code

Uses the PageView event, so it’s available as part of the Facebook pixel base code

Can occur multiple times per link click / view

Has a fixed long 45 days attribution window

NEW QUESTION 33
You’ve created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client’s Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.

You create a new Facebook pixel on your Business Manager

You add your Community Manager as Analyst to your client’s Ad Account.

You add your Community Manager as Admin to your client’s Business Manager

Your community manager should have access to all the tools since he is an analyst in your client’s add account.

You need to assign the ad account to your client’s pixel.

You need to make sure your community manager has the correct access level on your client’s ad account.

NEW QUESTION 34
Your client wants to launch a new mobile application for their online store.
Their primary product is the “PhotoSnap.”
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer’s experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app?
Select all that apply.
Choose ALL answers that apply.

Comments

Facebook Analytics for Apps

Account Kit

Facebook Login

Stories

NEW QUESTION 35
What are the different placements you can select in a campaign?
Select all that apply.
Choose ALL answers that apply.

Instagram Feed

Audience Network Rewarded Videos

Facebook Messenger Sponsored Messages

Facebook Video Feeds

NEW QUESTION 36
What other insights from your client’s customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.

You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.

You should see who from that customer base is also connected to your client’s fan page.

You should go into location and see where current customers are really from.

You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.

NEW QUESTION 37
Your client is launching an online course. From previous experience, they’ve realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.

Buy through the reach and frequency and set a frequency of 2 every 7 days.

Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.

Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.

Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.

Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.

NEW QUESTION 38
How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.

Facebook won’t spend more than 25% of your daily budget on a given day

Facebook won’t spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)

Facebook won’t spend more than 125% of your account limit

Once you’ve spent a daily budget, delivery/spending stops for that ad set or campaign

Facebook won’t spend more than 25% of your campaign lifetime budget

NEW QUESTION 39
Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

You should first do a custom audience with the database, and then, a similar audience optimized for similarity.

You should first do a custom audience with the database, and then, a similar audience optimized for reach.

You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.

You should first, do a custom audience with the database, and a similar audience optimized for similarity.
Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.

NEW QUESTION 40
You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply.
Choose ALL answers that apply.

Use a Point Of Sale provider to integrate offline conversions.

Use digital receipts instead of printed receipts to enable offline conversions.

Use website conversions to integrate with offline conversions.

Integrate your CRM system with your offline conversions.

Collaborate with another Facebook Marketing Partner in order to measure offline conversions.

Facebook 410-101 certification exam is specifically designed for media buying professionals who want to demonstrate their expertise in Facebook advertising. Facebook Certified media buying professional certification is recognized across the industry and is a valuable credential for those looking to advance their careers in the field of digital marketing. 410-101 exam covers a wide range of topics, including targeting, optimization, measurement, and campaign management.

Latest 410-101 Pass Guaranteed Exam Dumps Certification Sample Questions: https://www.testkingfree.com/Facebook/410-101-practice-exam-dumps.html