PDF Download Free of MKT-101 Valid Practice Test Questions [Q12-Q32]

NO.12 Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

Scheduled Automation > SQL Query Activity > File Transfer Activity

File Drop Automation > Data Extract Activity > File Transfer Activity

Scheduled Automation > Data Extract Activity > File Transfer Activity

File Drop Automation > SQL Query Activity > File Transfer Activity

NO.13 Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?

Shared Data Extension Permissions

Date/Time Range for Access

Data Extension Sharing Rules

Manage Data Extension Policies

NO.14 A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?

Edit the fields in the synchronized data source.

Create a new data extension with the new fields.

Create a data filter that includes the new fields.

NO.15 A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
What sequence of automation activities should meet these requirements?

Scheduled: Import File > SQL Query(s) > Send Email(s)

Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)

File Drop: Import File > SQL Query(s) > Send Email(s)

File Drop: Import File > Group Refresh > Send Email(s)

NO.16 As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?

Use a web-safe font for text that closely matches the brand’s custom font.

Build an email as one image, with all text saved in the brand font.

Edit an email’s HTML to list the custom brand font in the style tag’s font-family property.

Build an email using multiple images, with all text saved in the brand font.

NO.17 Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)

Email

CRM ID

Mobile Device ID

Loyalty Program Number

NO.18 A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key on the All Subscribers List as a Send Relationship.
Which two statements are correct about the email send behavior for any subscriber who currently does NOT exist on the All Subscribers List?
Choose 2 answers

The email address and Subscriber Key will be added to the All Subscribers List.

The subscriber will be added to the All Subscribers List with a status of Active.

If the CustomerJD field does not exist on the All Subscribers List, the email send will fail.

The Primary Key and demographic data will be added to the All Subscribers List.

NO.19 How can AMP script customize email messages?
A: Provide advanced content personalization
B: Insert responsive content based on the user’s viewing device.
C: Automate the flow of creating email messages.
D: Automate the template creation process.
1. Northern Train Outfitters wants to display different content
areas based on the subscriber data.
What can be used to accomplish
this? Choose 2 answers

Profile Mapping

AMP script

Dynamic Content

Personalization Strings

NO.20 A marketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source for a journey.
Which tool should help create this table?

Automation Studio

Data Designer

Audience Studio

NO.21 The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)

Offer a special discount for opening the email.

Use a large sample size.

Wait at least 24 hours before declaring a winner.

Test multiple variations concurrently.

NO.22 Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO’s sending reputation remains intact?

Implement an SAP with Private Domain and a Dedicated IP.

Request three Dedicated IPs to spread out the sending volume.

Request a Private Domain to leverage SPF and DKIM authentication.

NO.23 A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

Configure the Send Activity to automate the refresh.

Use a Filter Activity in Automation Studio.

Activate Journey Builder to refresh the data extension.

NO.24 Which two statements about a database of record are correct? Choose 2 answers

It is a centralized storage repository of data about objects or people.

It is any database containing subscriber data.

It is any data structure in which multiple opt-in statuses can be stored for a subscriber.

It is a system in which a subscriber’s status is maintained.

NO.25 A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not contain a way to opt out.
What can be inferred about this email?

The email is commercial and not required to contain an opt-out link.

The email is transactional and not required to contain an opt-out link.

The subscriber can reply with ‘opt out” in the email body to be removed.

The subscriber can mark the email to signify it is spam.

NO.26 A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?

Create and send an email in Email Studio to test the connection and validate tracking.

Validate Marketing Cloud and Sales Cloud users have access to the business unit.

Create new Marketing Cloud and Sales Cloud users and perform a new installation.

Validate Marketing Cloud and Sales Cloud permissions for the connecting users.

NO.27 Northern Trail Outfitters imports an encrypted file of its subscribers’ favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

Manager Files in File Transfer.

Specify character encoding in import file.

Configure Field-Level Encryption in import file.

NO.28 Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?

MuleSoft Anypoint Platform

Datorama

Data Connector

Data Studio

NO.29 The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?

Smart capture block

Interactive Email Form block

Einstein content block

NO.30 Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What should they use to format the JSON within the email?

SSJS platform function ParseJSON

TransformJSON() AMPscript Function

BuildRowSetFromJSON() AMPscript Function

ParseJSON content block with Content Builder

NO.31 A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?

Import the identified subscribers into a list when creating the send.

Create an exclusion data extension populated with the identified subscribers.

Query contacts from the Einstein Engagement Frequency data extension when creating the send.

Create a suppression list populated with the identified subscribers.

NO.32 Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?

An additional IP address

An additional Sender Authentication Package

An additional private domain

Register the new domain in Setup > From Address Management